A legacy of luxury
Crafting Timeless Elegance and a Heritage-Driven approach from Concept to Creation, this passion has become the essence of Iconia Group, a multidisciplinary interior architecture company.
Every project is a collaborative journey, engaging clients – whether commercial or private homeowners – in exploring historical influences and iconic design elements. ‘When in 1996, I contributed to the design of the Lancia, Harmony & Invention exhibition, on the occasion of the Turin car manufacturer’s 90th anniversary, I discovered for the first time the charm of the industrial heritage and how the cult of design and beauty from the past could drive the brand in the future,’ explains co-founder Ottavio Di Chio.
The recent restyling of the Villars Palace in Villars sur Ollon has certainly been the most important example of this approach. A work completed hand in hand with the owners, the project made it possible to reopen the doors of this fantastic mountain destination, once again giving light to the lobby, ballroom, restaurant, theatre, spa and more than 120 rooms.
A recent example of interior renovation is a charming Swiss villa with timeless allure, located on the picturesque Montreux Riviera.
The renovation was driven by a process of valorisation of the patrimony passing by the creation of classy and sophisticated atmospheres through reinterpretation of ornaments, wooden marquetery, marbles, precious stones, mosaics, refined fabrics and wooden furniture.
The lobby now showcases Iconia’s expertise with carefully selected furnishings that enhance the breathtaking Alpine views. Elegant details, such as wooden marquetry and marble accents, honour the Palace’s rich history, seamlessly blending heritage with modern luxury.
The interior architecture of the Villars Palace, reminiscent of the Swiss mountains, evokes the region’s memory and conveys strong values of eco-responsibility and respect for cultural diversity.
Bridging Past and Present
As Iconia Group evolves, it is expanding into residential projects, applying its heritage-infused design philosophy to the creation and renovation of villas and chalets in Switzerland and abroad. This exciting venture reflects a dedication to honouring the past while embracing new opportunities, ensuring that every project embodies the essence of comfort and luxury living. Iconia remains committed to crafting exceptional environments that resonate with rich heritage and innovative spirit, inviting clients to experience spaces that are truly extraordinary.
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